We Are What We Are
A wise man once said., “I am what I am, and I ain’t what I ain’t”. What we are is a nimble and conscientious Managed Service Platform. What we “ain’t” is the broken and decrepit image of linear tv advertising which our CTV brethren reprehensibly profess.
Thousand Dollar Saddle
The Big Game is the most expensive program on TV, and for good reason. But how many advertisers ask themselves how much longterm reach they're sacrificing for a 30 second spot in mid-February?
Value as a Constant
Some buyers look to media-efficiency platforms when the market is tight. But if these platforms are purpose-built to find efficiencies, then they need to be equally adept at doing so in soft markets.