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Continuum Welcomes Industry Vet Becky Lofstrom to Lead New Managed Service Platform
Lofstrom will lead new division focused on managed TV buying and execution for small, medium, and in-house agencies.
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Continuum Welcomes Industry Vet Becky Lofstrom to Lead New Managed Service Platform
Lofstrom will lead new division focused on managed TV buying and execution for small, medium, and in-house agencies.
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Continuum Media Welcomes Roxanne Geyer to Manage CTV Relationships
Continuum Media, an industry leader in media and advertising solutions, welcomes Roxanne Geyer to lead CTV efforts.
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Continuum Achieves 30% Growth in TV Impression Delivery Amid Industry Headwinds
Continuum Achieves 30% Growth in TV Impression Delivery Amid Industry Headwinds
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We Are What We Are
A wise man once said., “I am what I am, and I ain’t what I ain’t”. What we are is a nimble and conscientious Managed Service Platform. What we “ain’t” is the broken and decrepit image of linear tv advertising which our CTV brethren reprehensibly profess.
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Thousand Dollar Saddle
The Big Game is the most expensive program on TV, and for good reason. But how many advertisers ask themselves how much longterm reach they're sacrificing for a 30 second spot in mid-February?
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Value as a Constant
Some buyers look to media-efficiency platforms when the market is tight. But if these platforms are purpose-built to find efficiencies, then they need to be equally adept at doing so in soft markets.
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