Continuum Privacy Policy

Last Update: 10/26/2023

Continuum Media Privacy Policy

Continuum Media is an independent TV advertising company. At Continuum Media, we do not collect data directly from consumers, nor do we sell any information that could identify, relate to, describe, or be associated with a specific consumer or household. Instead, we leverage data through licensed agreements with reputable third-party sources known as "Data Vendors." Each Data Vendor is responsible for adhering to all relevant laws, regulations, and their own privacy policies during the collection and provision of data.

Information Security

Continuum Media is deeply committed to safeguarding our datasets. We utilize suitable technologies and procedures to ensure the protection of our data. Our information security practices encompass administrative, technical, and physical safeguards to guarantee the security of Vendor Data. We communicate our privacy and security guidelines to all employees and rigorously enforce them throughout the company. We continuously work on updating our policies and procedures to enhance the safeguards for data maintenance at Continuum Media.

Continuum Media's Data Vendors – California Consumer Privacy Act

If you are a California resident and wish to determine if our TV Data Partners have information related to you, please visit the following websites:

Charter Communications Operating, LLC (Spectrum Reach)

Citizens Telecom Services Company LLC (Frontier Communications)

Vizio Services, LLC



If you choose to opt out of the collection of information by these TV Viewership Panel Data Vendors, you must do so directly via the instructions in their respective policies (linked above). Additionally, Continuum Media will no longer be able to leverage de-identified or any other data regarding your household from these Data Vendors.

Collection and Use of Non-Personal Information

We may collect non-personal information about your use of the Services through tracking technologies not apparent during use. This information is collected through software tracking technologies.

Examples of non-personal information collected via tracking technologies include user activity details, such as pages viewed, geographic location, and devices used. In some cases, information obtained through such methods may be considered personal information under applicable law, such as an IP address acting as a unique identifier. Information collected in this manner is subject to this Policy's provisions concerning personal information.

Users may be able to adjust settings on the devices they use to access the Services (e.g., computers, smartphones, or tablets) to prevent such information collection. However, we cannot guarantee the effectiveness of such settings, and users assume all associated risks.

Collection and Use of Personal Information

Continuum Media may collect Personal Information directly from your submissions during Service use or indirectly through tracking technologies.

"Personal Information" refers to data that can identify a specific individual, including, for example, name, email address, physical address, phone numbers, device identifiers, IP addresses, and software tools like cookies ("Cookie Data").

We use your Personal Information:

  • To operate the Services and provide requested Services.
  • To improve the Services and customize them to your preferences.
  • To provide information about our services, updates, and marketing.
  • To comply with applicable laws and law enforcement.
  • To inform you about other Services that may interest you.

Note that different aspects of interacting with Continuum Media are subject to additional terms and policies, which will be explained before collecting information in these situations.

Tracking Technologies and Targeted Interaction

We may use our or third-party software to collect information about you and other Service visitors. We reserve the right to modify data collection methods, providers, or software at our discretion.

We employ technologies such as cookies, beacons, tags, and scripts to analyze trends, administer the Service, monitor user activity, and gather statistical and demographic data about our user base. Users' settings (e.g., language preference) may be remembered using Cookie Data, which may also facilitate authentication.

Users can typically control cookie use at the individual browser level. Rejecting cookies may limit some Service features. Users also accept the associated risks of adjusting settings.

How We Process Personal Information

Personal data we collect may be transferred or accessible internationally strictly for internal use with our office and employees in Cardiff, UK. Use of our Services is intended for individuals in the United States. By using the Services, you consent to information storage, processing, and transfer into and out of your country, state, and/or territory.

We implement generally accepted technical standards to protect submitted Personal Information. However, no internet transmission or electronic storage method is 100% secure. Given the risk of cyberattacks, we cannot guarantee absolute security and disclaim liability for data breaches.

By using the Services and providing information, you acknowledge the inherent risks and agree not to share information that could cause damage or irreparable harm.

We will not be liable for data breaches or unauthorized access to user information collected through the site and Services.

Disclosure of Personal Information

Continuum Media may disclose Personal Information to third parties as necessary for business and Service provision, including service providers, advisors, public authorities, or in connection with corporate transactions.

We may also disclose information for other lawful reasons, such as Terms violations, prevention of interference, legal process compliance, or to protect the integrity and safety of other users.

Appropriate precautions will be taken to ensure compliance with the law when disclosing information to third parties.

Retention and Deletion of Personal Information

We retain information for as long as necessary to fulfill the uses described herein or as allowed by law. You can request a copy or deletion of your information via the provided contact information, subject to confirming your credentials and authority. We may also correct inaccuracies in your information or limit its use, subject to exceptions.

Users may opt out of communications at any time. You can request Personal Information deletion through opt-out information on our Services, in our emails, or by contacting us.

Notwithstanding the above, withdrawal of consent and data deletion are subject to exceptions outlined in the Policy.

Children’s Privacy

We do not knowingly collect or solicit personal information from minors. Users represent and warrant that they are not providing information about minors.