Sports
Continuum Sports is the preferred TV and OTT/CTV partner for agencies and advertisers looking to deliver campaigns in any sporting event on any network. Sports make up the majority of top TV programs, and Continuum's ad platform enables customers to deliver complex campaigns efficiently at scale, with unrivaled visibility into delivery and clearance, all in one buy.
Single or multi-sport fully customizable packages. Cross-network, cross-platform packages available.
Access every sport on every network. Target live sports' real-time viewership and supplement campaigns with surround programming around your desired sporting events.
Qualities
Inventory
Customizable
Frequent reporting and client dashboards showing clearance down to the program level with a single invoice.
Any event across any network. Brands not bound to national exclusivities.
Access
Transparency
Campaigns can be combined with linear or standalone. Hit target CPM with a mix of broadcast, cable, and OTT/CTV.
Live in-game or ROS ad placement across all screens.
Accurate
Efficient
National, regional, local, and customizable footprints including geographic & psychographic targeting.
Guaranteed live in-game sports ad placement within the booming OTT/CTV landscape (:15s and 30s). Guaranteed 100% audience delivery.
Guaranteed
Targeted
MLB impressions available
NFL impressions available
Impressions
2.1B
310MM
NHL impressions available
NBA impressions available
650MM
155MM
NCAA Football impressions available
NCAA Basketball impressions available
420MM
625MM
NASCAR impressions available
Golf tournament impressions available
260MM
165MM
Programming
Supplement in-game impressions with pre/post-game programming.
Target live sports' real-time viewership for impressions.
Surround
Reach coveted impressions during peak viewership and marquee events.
Set season-long campaigns with our upfront options.
Regular Season
Post Season
Target regional conferences and international-specific programming.
Tournaments
Live in-game
Inventory
150+ national, local cable, and regional sports networks.
97 Nielsen rated national cable networks.
120MM homes reaching all 210 DMAs.
600+ Local broadcast stations.
Broadcast
Cable
OTT/CTV
Streaming campaigns can stand alone or combine with linear inventory.
Opportunity for live in-game guaranteed.
Interested in giving us a try?
Client Interest | Career Interest