The Linear TV Ad Platform.
Built on a True Linear Exchange.
Built on a True Linear Exchange.
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We make linear TV easier.
Although linear TV is a highly effective advertising medium, accessing it involves too much friction. Planning and buying a linear campaign requires teams to work through hundreds of manual steps, reference countless spreadsheets, and navigate an outdated workflow. Continuum has stepped up to solve this decades-long problem by developing a platform that helps linear TV access meet modern advertiser expectations.
Our Solution: The Linear TV Exchange
While many ad platforms shifted their focus away from linear TV towards digital, we fully invested in solving the challenges advertisers face today with linear TV. This focus enabled us to build the industry's first true linear TV that automates every step of the campaign lifecycle and fundamentally modernizes how linear TV is planned, purchased, and executed.
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Agencies active on our platform in the last 12 months
In an industry where accounts switch so frequently, one of the most important metrics for us is the number of active agencies on Continuum's MSP
Brands active on our platform in the last 12 months
CPG, QSR, Pharma, Tourism, Booze, Auto, Health... we do it all
Campaigns executed on our platform in the last 12 months
Not all campaigns are created equally. We allow and accommodate customization per our clients' requests
Inventory partners sourced into the Continuum MSP
Running a hybrid campaign on broadcast, cable, and streaming has never been easier
Cable networks utilized through our platform
Accessing 98% of the US cable footprint
Broadcast stations utilized on our platform
Reaching 123 million US households across all 210 DMAs
Sporting events available through our platform each year
Any sport. Any event. Any network. Tell us what you want and we'll put it together
Live event sports impressions available through our sports platform
Target live in-game inventory, surround, or both
Unique characters working together to build a company we can be proud of
And a platform you'll love using
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Partner with the Continuum Team
TV still moves the needle, but the buying process hasn’t moved in decades. Linear remains one of the most impactful ad channels—mass reach, cultural relevance, and proven results. But it’s held back by outdated workflows, manual planning, and a lack of transparency. We fixed that. Continuum replaces the legacy RFP model with a fully managed exchange—automated, data-informed, and operated by a team built for modern TV.
Get Connected Today