Platform
A Different
A platform designed for simplicity, efficiency, and the client in mind.
Our platform isn’t built to do everything – rather it's designed to do a few specific things very well. It was originally designed to provide a single solution: source premium television impressions from local platforms (MVPDs and broadcast stations) and package them together to create an alternative national footprint for advertisers. This solution created pricing efficiencies across the board, including some of the highest demand television programming; while also simplifying access to an otherwise complex matrix of sources for national advertisers. But we haven’t stopped there – we continue to expand our platform’s solutions to incorporate the emerging opportunities associated with CTV and streaming platforms. While all of this has been a massive accomplishment by the team, it’s only a win if it delivers for the client and with an agency retention rating of 94%. The proof is in the sauce!
A homegrown platform
We built our own in-house solution because it allows us to evolve faster and better tailor our solutions to our client’s needs. OTIS is the heartbeat of the platform; it is used to plan, execute, manage and invoice campaigns. The Reporting Suite gives our team and partners easy access to campaign performance data.
Data as our foundation
Billions of rows of data sit at the center of our platform. We continue to develop new ways to utilize this data, and it is what allows our team to provide partners with better insights, make better decisions when managing campaigns, and improve every aspect of the campaign lifecycle.
All programming, all inventory sources, one platform.
With Continuum, advertiser can access nearly any network, any program, and any inventory source all with a single campaign.
Cable TV
Access to every program on all the top cable networks
Still a great way to reach millions of Americans.
Broadcast TV
Access to national broadcast programming, local news, and syndication
Leverage local viewership for efficient, targeted campaigns.
OTT/CTV/VOD
Combine linear and streaming inventory on a single campaign
No need reach streaming viewers in a separate siloed campaign.
Sports!
Live sporting events are the most watched programming on the planet and offer brands premium placement opportunities. However, with thousands of sporting events each year, it can be difficult to take full advantage of these opportunities. Continuum’s platform creates a single access point to billions of impressions for all sporting events.
Tech + People = MSP
As important as the tech we've developed for the platform are the people who manage it for you. This is why we've coined the term ‘Managed Service Platform’. We believe human touch is vital to getting the most out of a complex video advertising landscape. For this reason, our employees are dedicated to helping clients throughout each phase of the campaign lifecycle.
What Our
Clients Are
Saying:
Have Questions About Our Platform?
TV advertising is complicated. Our platform makes it simple and responsive. Our team makes it human and transparent. Have questions about how we can help you find efficiencies?