We Are What We Are
Most of our clients are surprised that Continuum has an upfront offering, let alone one which checks all the boxes needed to provide security and flexibility in such a volatile upfront market. Consider the following:
The Continuum Platform
Rate stability
Guaranteed Delivery
Transparency on audience measurement
Optimization capabilities
Frequency capping
Targeting agility
Attribution capabilities
Custom Audience Targeting
Live Sports offering
Efficiency – we’ll hang our hat on this one. Continuum’s platform delivers value regardless of market conditions, daypart, demo parameters or inventory mix. If we can’t achieve your target goals, we’ll tell you. We’d rather manage your expectations at the onset as opposed to mid-campaign.
Inventory- our platform analyzes and places inventory across all distribution sources: cable, broadcast and CTV/OTT. We can follow your guidelines or make recommendations based on current market conditions.
Optimization – the Continuum platform allows campaigns to be optimized based on timely performance data. If performance is suffering in some areas of the campaign, we’ll be able to make data driven recommendations on where to shift the dollars.
Data – we can work with first party data, or license intuitive data sets to establish and identify the custom audience profiles which best fit your customer.
Transparency – We build the plan and all of its parameters together. Our campaign management team will keep you informed on how the campaign is doing in-flight. We’ll let you know where and when your ads ran.
Flexibility – our upfront commitment requirements have the most flexibility in the industry. If you need to pause or change your current upfront commitment, no problem. Our platform is predicated upon short-term inventory cycles with probabilistic pricing models which allows us to manage campaigns with a great degree of confidence and flexibility.
That’s the elevator pitch. The only thing we neglected to mention so far are probably the most important: integrity and partnership. We value both at Continuum – and it’s probably why our agency retention rate is 94%. We are what we are. Contact us or email upfront@continuummedia.tv and we’ll reach back out to you!
